IMAGINE

Personal Project

– COMING SOON –
Part one of a 15 piece series of a personal project of mine which I’ll showcase on social media‭. ‬

For as long as I can remember‭, ‬nature‭, ‬art and design have been the essence of my being‭.‬ Two years ago I went to the beach‭, ‬got into the water and floated for a minute or so‭,‬ and for the first time in a while‭, ‬I wasn’t hit by any kind of plastic materials‭.‬ The water was clean and clear‭, ‬and for the first time in a very long time I experienced‭, an amazing feeling of swimming in clean and pure water‭, ‬which was foreign to me in my country for years. From that moment, I realized I needed to use my passion, art and design, to‭ ‬raise awareness for the climate crisis‭, ‬starting at home.

A year ago‭, ‬when the‭ ‬epidemic broke out‭, ‬I saw how the entire world and people’s worldview and behaviors changed rapidly on a global scale. While some of us became insular and fear-based, others rallied to support those suffering. We were left in lock down, and for the first time our earth had a break from our footfall. This shift gave me hope that change is possible‭ ‬in our decision making regarding climate crisis. This understanding led me to create this project‭.‬

I chose pictures from public spaces that have been emptied all over the world due to the pandemic, and plant in them digitally, ‬elements that represent a positive action towards the climate.‬ By creating these metaphors I wanted to show how we can learn from the accidental benefits we’ve experienced on our ecosystems during the pandemic, and‭ ‬apply them on our actions as a humanity when it comes to the climate crisis‭.‬ Each piece will have a different message that explains the connection between the pandemic and climate crisis and our role to play moving forward.

I believe each and every one of us can make a difference‭, ‬
even the slightest change can help save the world for all of us‭.

Credits:
Creative Director: Michal Gordon
3D Artist & Compositing: Yotam Natan
Design: Michal Gordon
Sound: Sagi Berger
Copywriting: Lior Shoham & Michal Gordon

Message:

Remember how everything suddenly became… empty?

Personally, I felt that the end of the world had come.
But I also saw some incredible changes concerning our climate.
I saw, for example, the dramatic drop in air pollution, letting stunning views become visible after decades.
True, 2020 was the year we had to change everything,
but it was also the year we discovered we could break our patterns
and think thousands of miles outside the box.
So maybe now, after we’ve learned a thing or two,
is our chance to keep changing for the sake of the planet?
Maybe we could work from home a few days a week instead of using our car?
Or take less flights every year?
We saw how simple it is to meet people without boarding a plane.
Let’s choose one small change that we’re comfortable with.
It can really make a difference.
—
The past year filled me with hope.
It made me believe that we can really make a change on an issue that’s bigger than all of us.
I decided to make the best of this period and create this personal project,which uses different metaphors to show ‘pandemic insights’
and what we can learn from them regarding the climate crisis.
So now let’s save the world a little.
We got this 🙂